Member Article

Electronic cigarette firm invests £160k in the move from online to Leeds high street

Online e-cigarette firm JAC Vapour has evolved onto the high street with a £160k investment in a new Leeds store.

Yorkshire based Gillfine PR has been appointed by JAC Vapour to support the launch of its first vape store in Leeds city centre, which will be located at 11 Boar Lane and will officially open its doors this month.

Sarah Learoyd, account director at Gillfine PR says: “We’re delighted to announce our new relationship with JAC Vapour. The brand has developed a reputation for innovation and not being afraid to challenge the industry – an approach that has delivered significant and growing success.

“We’re genuinely excited to be part of JAC Vapour’s extended team and help support the launch of the first of many High Street stores the brand plans to open across the UK.”

Robert Patrick, JAC Vapour’s retail director says: “When I met with Gillfine PR I was impressed by their understanding of the electronic cigarette market.

“It’s very rare to find people outside the industry who have the insight and passion needed to help communicate our brand messages and what engages the consumer. We’re looking forward to opening our first store in Leeds and working closely with Gillfine PR.”

Gillfine is a communications agency based in Leeds which specialises in healthcare public relations and social media.

This was posted in Bdaily's Members' News section by Clare Burnett .