Member Article

No.G scoops Top Free From Food Launch 2014

Press Release

22 December 2014

NO.G SCOOPS THE GROCER’S FREE-FROM FOOD TOP LAUNCH OF 2014

Riverside Bakery’s NO.G has been named the Top Launch of 2014 in the Free-from Food category by The Grocer Magazine.

NO.G - a Coeliac UK registered product - launched at this year’s Food & Drink Expo in April where it won the Great New Idea Award.

Whole Foods Market and Ocado were the first to stock the fast growing brand followed by 150 Sainsbury’s stores in September.

The Grocer’s annual Top Products Survey reviewed more than £100bn worth of products in 101 categories. The survey, its biggest ever, takes stock of how the price war is changing the way Britain shops.

Sales of free-from broke through the £500m barrier for the first time in 2014 and there are an increasingly wide array of products. Celebrity fans of a gluten-free lifestyle include Victoria Beckham, Miley Cyrus and the tennis player Novak Djokovic.

Lorraine Mullaney of the Grocer said: “Making a gluten-free pastry that tastes good and doesn’t crack is the Holy Grail of free-from food.

“That’s why Riverside Bakery spent over a year and £250,000 developing what it claims is the UK’s first range of gluten-free pastry products.”

NO.G Brand Manager Sam Benjamin said: “We’re delighted that NO.G has won such a prestigious award.

“It’s been a really exciting year for the brand and the Innovation team in the bakery have worked hard to create a wide variety of products for our customers.

“We now have 17 products in the range – from quiches and pies to soufflés and puddings – and we love the feedback from our customers, who love the high quality and great taste of NO.G and the fact that you don’t have to be a coeliac to enjoy them.”

Website: www.toogoodtobeglutenfree.com, Facebook: ‘noglutenuk’ & Twitter: @nog_uk

Editor’s notes:

For more information, pictures or interview opportunities please contact Lucy Mason at Mason Media Ltd on 0151 239 5050, mobile 07903 197402. Lucy@masonmedia.co.uk.

The NO.G range

Mini Steak & Ale Pies – gluten free shortcrust pastry filled with slow-cooked beef in a rich ‘against the grain’ ale gravy. Topped with a gluten free shortcrust pastry lid. £4.99

Mini Chicken, Bacon & Leek Pies – gluten free shortcrust pastry filled with chicken, maple cure smoked bacon and leeks in a rich creamy sauce. Topped with a gluten free pastry lid. £4.99

Mini Stilton Soufflés – Long Clawson Stilton Soufflés with a sweet and tangy cranberry drizzle. £3.99

Mini Cheese & Bacon Pastryless Quiche – a creamy custard with maple cured smoked bacon and mature cheddar cheese, without pastry. £3.99.

Mini Cheese & Onion Pastryless Quiche – a creamy custard with mature cheddar cheese, onion and spring onion, without pastry. Suitable for vegetarians. £3.99.

Chicken, Bacon & Leek Pie – Gluten free pastry filled with chicken, maple cured smoked bacon and leeks in a rich creamy sauce topped with a gluten free pastry lid. £2.79.

Beef & Ale Pie – Gluten free shortcrust pastry filled with slow-cooked beef in a rich ‘against the grain’ ale gravy. Topped with a gluten free shortcrust pastry lid. £2.79.

Vegetable Pie – A cheesy vegetable sauce topped with butternut squash, spinach and char grilled red peppers. £2.79.

Quiche Lorraine – Gluten free shortcrust pastry with British maple cured smoked bacon, extra mature Cheddar cheese & Emmental cheese in a free range egg custard. £2.69.

Cheese & Onion Quiche – Gluten free shortcrust pastry with onions, extra mature Cheddar cheese & Emmental cheese in a free range custard. Topped with caramelised onions. £2.69.

Crustless Garden Veg & Feta Quiche – A medley of green vegetables in a free range egg custard on our gluten free shortcrust pastry. Topped with pine kernels & feta cheese. £2.69.

Lemon Tart – Gluten free shortcrust pastry with a rich and tangy lemon filling. £2.69.

Chocolate & Morello Cherry Tart – Gluten free chocolate pastry filled with an indulgent chocolate filling infused with Morello cherries. £2.69.

Slow Cooked Beef & Mushroom Pie – Gluten free pastry filled with slow-cooked beef and sautéed mushrooms in a rich gravy. Topped with a gluten free pastry lid. £2.79.

Fish & Potato Pie – Gluten free shortcrust pastry filled with smoked haddock, smoked salmon and salmon in a creamy white sauce. Topped with crispy potatoes. £2.79.

Wild Mushroom Pie – Gluten free shortcrust pastry filled with a rich Camembert and mushroom sauce topped with sautéed wild mushrooms. £2.79.

Treacle Tart – Gluten free shortcrust pastry with an indulgent treacle filling. £2.69.

About Riverside Bakery

Riverside Bakery is the UK’s leading chilled quiche manufacturer. The business has its own specialist manufacturing facility and development team, focused on driving product innovation and quality in its category.

The bakery has had significant investment in the last few years which has allowed the business to develop new state-of-the-art manufacturing assets, ranging from being highly automated to highly flexible.

The business is the leading supplier of retailer-branded chilled quiche, flans and savoury tarts into Asda, M&S and Sainsbury’s.

This was posted in Bdaily's Members' News section by Mason Media .