Jerome Vyland, Director  of Northern Bear Films, (centre) Vince Robson, Business Development Manager

Member Article

Graduate entrepreneurs expand film startup to Sunderland’s Software Centre

Northern Bear Films has joined Sunderland’s thriving creative business community, making the leap from University incubator space to offices in Sunderland’s prestigious Software Centre.

Two University of Sunderland graduates launched the media start-up in 2013. Company Partners Aman Sharma and Jerome Vyland met while studying MA Media Production and BA Design Multimedia and Graphics at University.

Prior to setting up the company Aman was producing independent films under the name of Northern Bear and Jerome was working as a freelancer with the hope of starting his own business.

They decided to join forces and work full time on growing their business at the Enterprise Place, a dedicated environment at the University for fledging businesses.

Aman said: “The idea of working together and combining our skills sounded really good and the natural progression for us was to produce advertisements and films through our new company Northern Bear Films.”

Talking about The Enterprise Place and their exciting office move, Jerome said: “As recent graduate entrepreneurs we didn’t think we’d be given such a professional environment to work in at the University and we were really impressed to see the amount of support provided in terms of mentoring, office support, business networking and PR.

“Moving into our own office space at the Sunderland Software Centre has definitely opened doors for new collaborations and opportunities for growth.”

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