Member Article

Trafford’s The Fragrance Shop has 11.8% rise in sales over Christmas

Trafford’s The Fragrance Shop, a fragrance retailer, has experienced a successful festive period, with total sales up 11.8%.

Sales compared to the same period last year were up 5% when looking at the five weeks to December 27.

In the year to March 31, 2014, annual sales climbed by 11.2% to £90.1 million.

An extra 18 stores were added to its growing portfolio in 2014 and the Manchester based retailer opened its 171st store in December.

The company began with a single store in 1995 and now has 171 shops across the UK with plans to continue to grow its store portfolio in 2015 with 25 new stores.

Chief executive of The Fragrance Shop, Sanjay Vadera said: “Our Christmas trading figures demonstrate that The Fragrance Shop continues to be First For Fragrance.

“Our drive for innovation in the fragrance retailing industry has seen us launch a one hour ‘Click and Collect’ service while expanding our store portfolio.

“Our continued passion for fragrance, with highly trained staff both in our stores and our dedicated customer service team, really does make us First For Fragrance.”

“In the multi-channel age, customers still want to try out the fragrance they are buying for a loved one, which is why services like Try It First are proving so popular.”

Managing director, Pete King, added: “Our growing portfolio of stores, coupled with our industry knowledge and continuing work to understand our customers has helped us add fragrance ranges and services that deliver an excellent experience for existing and new customers.

“We are continually looking at sites across the UK to expand our store portfolio and have seen this provide a growth in sales.

“Black Friday saw an earlier surge in sales this year, bringing trading forward, but last minute sales continued to give us our largest sales days with Christmas Eve proving the busiest day of the year.”

This was posted in Bdaily's Members' News section by Sophia Taha .