Member Article

Sales at ASOS see festive boost

Online fashion retailer ASOS has reported an increase in retails sales of 15% for the six weekend ending 9 January.

The retailer, which is based in London, reported UK sales growth of 27% for the period, and international growth of 5%.

51% of total retail sales were international, compared to 56% for the previous year.

Nick Robertson, CEO, said: “Trading over the last six weeks was in line with expectations at +15%, with growth accelerating over Q1 as anticipated. UK sales remained strong at +27%. Improved international sales at +5% indicates an initial encouraging response to our planned price investments, also reflected in the retail gross margin performance which is in line with expectations for the period.

Our roll out of zonal pricing continues to be on track. Our programme of investment in our IT platform and our distribution capability are also progressing well.

Guidance for the outcome for the year in terms of both sales and EBIT margin remains unchanged.

The Q2 update covering the three month period to 28 February 2015 will be released on 12 March 2015“.

This was posted in Bdaily's Members' News section by Ellen Forster .