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OrderDynamics customers report 21% sales increase over Christmas

Retailers Report 21% Year-On-Year Profit Increase with Dynamic Action, Recognised as a First-of-its-Kind Decision Intelligence Application

The pioneer of applying artificial intelligence to transform online Big Data, OrderDynamics extends its product to drive profitable actions across every retail channel

Coming out of a festive sales period in which they experienced flat-to-slightly positive sales results, profitable growth is top of mind for retailers this week at NRF 2015. OrderDynamics today announced that its retail customers report an average profit increase of 21 per cent year-on-year when using Dynamic Action, its Decision Intelligence Application.

Dynamic Action helps some of the world’s leading retailers improve their omni-channel operations, including Neiman Marcus, Brooks Brothers, T.M. Lewin, Sur la Table, and is now recommending actions on more than £10.5 billion in retail revenue across the globe. In fact, OrderDynamics customer Jaeger reported online sales and business performance for the 2014 festive sales period well above industry average and beating their own projections.

After pioneering the application of artificial intelligence to transform online commerce, Dynamic Action has now released functionality that incorporates Big Data across all online and offline channels to provide a comprehensive view and specific recommended actions for products, customers, channels and marketing, a technology category that Gartner now refers to as prescriptive analytics.

As retailers focus on removing operational siloes and driving profitability in 2015, many leading companies are using the company’s Dynamic Action solution to receive detailed recommendations that drive profit across every area of a retailer’s business. Recent analyst reports confirm that OrderDynamics has not only established a new category of profit-driving technology but has set a new bar for omni-channel excellence in retail. Last month Frost & Sullivan, a leading independent analyst firm, recognised OrderDynamics with the 2014 Frost & Sullivan Award for Technology Innovation for Big Data Analytics in Retail.

In his report on the subject of Big Data Analytics in Retail, Frost & Sullivan research analyst Benjamin Gresham noted, “OrderDynamics has engineered a Big Data analytics solution for retail that is one-of-a kind in the marketplace. The ability to analyse Big Data in near real-time as it pertains to all areas of a retail business, across all storefronts—via online ecommerce or traditional brick-and-mortar—is a significant technological advancement and critical for retailers to succeed in today’s competitive landscape.”

Lakeland and Clarins are among the innovative retailers that have subscribed to Dynamic Action recently to speed profitable decision making across their businesses.

“The verdict is in on driving omni-channel profits and performance, and Dynamic Action stands alone in delivering results that improve the bottom line,” said Kevin Sterneckert, CMO, OrderDynamics. “Retail is plagued by a £529 billion data and inventory disconnect we’ve termed the ‘Ghost Economy’ of vanishing profits. Our unique ability to translate Big Data insights into profitable actions is how our customers are dispelling these ghosts.”

Retailers using other OrderDynamics products, such as House of Fraser, have also reported above average holiday results. Dynamic Action is part of the full OrderDynamics product suite that helps retailers deliver seamless commerce experiences, with additional products that include a Commerce Platform, Stores – the In-Store Point of Service Application, and an omni-channel Order Management system.

This was posted in Bdaily's Members' News section by OrderDynamics .