Partner Article

If YOU don’t believe in your book as a self-publishing author, how can you expect others to buy it?

I covered in a recent article the pros and cons of both self-publishing and traditional publishing to the author today. As a provider of self-publishing services, I have often been frustrated at the level of commitment displayed by some authors about their own books.

In the comparative article, I stated what traditional publishers bring to the party – credibility, above all else. The merit your work holds if someone wants to publish it sets it higher than most self-published books. Coupled with a still-existing stigma that self-publishing is a vanity exercise, there’s little wonder TP holds so much clout.

However, as I pointed out, things are changing – for authors such as self-publisher Hugh Howey, whose buying public showed his books do have merit, at the tills and checkouts.

Commit to your work

What amazes me, and it’s something I see a lot, is the lack of faith and commitment self-publishers have regarding their own work. Having firmly decided they want to self-publish, I get asked by authors how much it would be to print and produce their books.

“Oh, that much? I see, I’ll use Amazon’s Createspace/Lulu/Lightning Source (*insert alternative free, template-based solution here). I can’t possibly put that much money into my book – I won’t see the return.”

Now, self-publishing services are not that expensive, and you can access payment plans so that the upfront costs are spread (I know, I offer them myself). Add that to the fact that when most authors sell their first 150 books, they commonly clear their initial investment and move into profit.

I understand authors might be cautious when laying money out, but if, over any length of time, they don’t believe they can sell 150 copies, why are they putting their book on sale in the first place (and that’s not counting any digital sales they may see, that would only add to their revenue)? If they don’t have complete faith that their book is right for its market or a compelling enough read, banging it on Amazon for free doesn’t help more committed self-published authors who do want to be visible and who desperately want to sell books.

The print on demand costs of the free template solutions, against the costs of a small print run (even as few as 25 copies, which you should always have in stock if selling your work, so that you’re always able to fulfil orders and you’ve books to hand if an opportunity crops up), are often higher, which makes the free solutions more expensive in the long run. On top of that, every book that comes from one of these stables looks like a self-published title. To some people, and many readers, this may not be a problem, but if you want to be stocked in book stores, it may prove to be an issue.

I’m not writing this from a ‘selling my services’ perspective, but from a level of frustration that some authors think banging up a draft for sale that they only half believe in does anyone any good, especially when there are alternatives available to suit their budgets.

If you think your book is any good, put your money where your mouth is. It’s for YOUR benefit, because you’ll be perceived better as an author. Commit to your work. Understand that you’re investing in your ability. Act like a serious writer.

Consider: How can you ask someone to buy your book if even you don’t think its worth investing in?

This was posted in Bdaily's Members' News section by Diane Hall .