Partner Article

Feeling blue about your business prospects?

Blue Monday returns as Brits prepare for the most depressing day of the year. What started as a one-off marketing stunt by a travel company has since developed a life of its own. Over the past decade, Blue Monday has gained widespread brand endorsement and media recognition for its quirky approach to welcoming the New Year.

“Blue Monday is a fun, creative marketing concept that creates a positive vibe for the consumer. It’s a simple concept but one that continues to resonate well with the British public 10 years on,” said Alexandra Lange, UK Head of Operations at FLYERALARM. “Successful marketing campaigns don’t require huge budget. All it takes is good imaginative thinking that fits well with public sentiment, and unique storytelling or merchandising to get people excited.”

To celebrate its 10th anniversary, FLYERALARM offers these marketing ideas that are both cost effective and easy to implement:

· Giveaway unforgettable merchandise. Humour, charm, even shock excite the human mind and play on people’s emotions. By creating stand-out merchandise that customers can take away with them, it creates positive connections and gives them reasons to come back for more. These days, established online printers have plenty of design templates for marketers to choose from, or they can simply submit their own creative artwork for printing

· Create striking displays. In a crowded marketplace, brands need to differentiate from the competition to attract new customers, and this is particularly true for retailers, restaurateurs and service providers alike. Striking displays help attract the eye to shop windows and exhibition stands, and can be easily and quickly produced at an affordable price online. Marketers can also make use of unusual displays like sledges, deck chairs or inflatable figures to entertain – good conversation starters to get the customers engaged

· Set the trend ahead of competition. In today’s fast-paced, digitally driven world, keeping up with your competition simply isn’t good enough. Brand owners need to plan ahead and take your customers on a journey to discover new ideas and explore new merchandise. By partnering with a trusted designer and production team, businesses can create exciting marketing materials to cater for changing trends and seasonal demands

“The migration of commerce to the internet over the past decade has revolutionised the way we shop, and how businesses interact with consumers. For marketers, the digital age has brought both challenges and opportunities,” Alexandra added.

“The internet provides a platform where suppliers and consumers can connect more easily. In today’s fast-paced, consumer-driven society, brands need to deliver high energy and creativity to retain customers’ attention. Personalisation is key to building long term customer loyalty.”

This was posted in Bdaily's Members' News section by Alexandra Lange .