Member Article

Manchester-based advertising company BJL launch £8.7 million Swinton Insurance campaign

Manchester-based advertising company BJL have launched a new £8.7 million advertising campaign on behalf of Swinton Insurance.

Swinton Insurance, also based in Manchester have invested in the campaign as part of a three year £75 million business transformation programme aimed at refreshing the brand and upgrading the company’s IT and telephone systems.

The advertising campaign will feature Britain’s Got Talent 2013 winners, Attraction led by choreographer Zoltán Szucs.

Marketing Director at Swinton Insurance, Gerald McLarnon, said: “An essential part of our transformation programme is to create a new brand identity based upon the core proposition of ‘people insuring people’.

“We began this last year with a refresh of the Swinton brand and a return to TV advertising after a seven year absence.

“The new campaign will build upon increased levels of brand awareness and consideration achieved during the past 12 months and re-emphasise our insurance with a personal touch message.

“It is important that we provide a personal approach to customers at each point of contact they have with the business.

“We will continue to invest in improvements to our multi-channel offering to ensure our customers receive a service tailored to their needs and interests.”

This was posted in Bdaily's Members' News section by Sophia Taha .