Member Article

Uniting Ambition launches industry-first animation campaign

Uniting Ambition has launched a new, industry-first integrated LinkedIn video campaign as part of its internal recruitment drive. Entitled “What’s your LinkedIn Recruiter Story?”, the video allows LinkedIn users to sign in and view their career journey in animated motion.

“This campaign is a first for Uniting Ambition” says Harriet Rhodes, Head of Marketing at Uniting Ambition. “As recruitment businesses are increasingly being warned that they must evolve with the times or risk stagnation, our campaign makes new and innovative use of a leading social media platform with a bespoke approach which is personalised to the end user.”

Uniting Ambition’s “LinkedIn Recruiter Story” campaign uses the social network’s API to create a video recap of the user’s professional ventures, showing their career progression and development using real data extracted from LinkedIn. To support the company’s goal to accelerate growth with more internal hires, the video then offers a projected preview of the user’s career if they were to make a career move into Uniting Ambition.

Harriet continues: “Uniting Ambition is the first recruitment company to integrate a personalised internal recruitment video with LinkedIn and it looks set to provide us with great results. We’re really proud to be pushing the boundaries in the digital space, the recruitment industry isn’t renowned for its creativity, and we want to change that.”

Richard Turner, Lead Designer at Uniting Ambition and creator of “LinkedIn Recruiter Story”, adds: “Uniting Ambition prides itself on offering an unparalleled recruitment service. With this campaign, we are not only blazing a trail as market leaders, we are also creating a custom-built story in which the end user is the main character.”

This was posted in Bdaily's Members' News section by Roxanne Abercrombie .