Partner Article

Healthspan selects Occam to provide customer communications strategy

Healthspan, the UK’s leading direct supplier of vitamins and supplements, has appointed data-driven marketing expert Occam to add zest to its marketing campaigns. Occam will do this by bringing together all of Healthspan’s data in one place as the starting point for outstanding one-to-one communications.

Occam, a St Ives Group company, will use its data marketing and technology expertise to bring to life Healthspan’s products through all of its customer-facing channels, ensuring people receive relevant and useful communications and offers at the right time.

The first stage of the project is the creation of a data warehouse, collating all of Healthspan’s data in one place for the first time, which will enable more streamlined selection and use of data for campaigns. Throughout Occam’s engagement, deployment of technology and implementation of the overall marketing strategy will occur hand in hand to ensure seamless delivery.

Healthspan’s ultimate aim is to boost its e-commerce operation, driving new customer acquisition, improving retention rates and increasing average order value per customer by being the most trusted brand in its trading sector. The business engaged Occam because it is one of the only marketing services providers able to expertly yet simply bring together technology and strategy. Occam deploys its own market-leading software alongside other recognised partners, such as Adobe and FastStats, to help clients achieve their business goals.

Neil Evans, managing director of Occam, said: “This is an exciting project for Occam. By having a clear strategy in place to drive greater customer engagement, and with the technology to underpin it, we are confident that we can meet and exceed Healthspan’s business and customer objectives.”

Graham Case, CEO of Healthspan, added: “Both the strategic and technological support Occam is providing is key to ensuring a successful customer engagement campaign. I am very pleased with the outcome of our strategy planning sessions and I am excited about the improvements in our customer engagement that this campaign is already delivering. Over time, I have every faith we will see uplift in all areas.”

This was posted in Bdaily's Members' News section by David Martin .