Partner Article

Masham’s Black Sheep Brewery announces 3 year sponsorship of Yorkshire cricket

Masham’s Black Sheep Brewery has signed a 3 year sponsorship contract with Yorkshire County Cricket Club (YCCC).

The new deal means the Yorkshire firms will be allied for the 2015 season and beyond, and the ongoing partnership was toasted during a visit by players’ and coaching staff to the Brewery in Masham.

First Team Coach Jason “Dizzy” Gillespie, Director of Cricket Martyn Moxon, all-rounder Richard Pyrah and wicket keeper Andrew Hodd were among the stars given a special guided tour of the Brewery, by Black Sheep’s Managing Director Rob Theakston and brother Jo, Head of Sales and Marketing.

Coach of the current County Champions, Jason Gillespie said: “It is fantastic to have these two Yorkshire icons, Yorkshire County Cricket Club and Black Sheep Brewery, partnering together again for the future.

“We had a great time at the Black Sheep Brewery, meeting members of the famous Theakston family and some of our fans as well.

“During my time in cricket, I have never before had the privilege of playing in an area as intensely proud as Yorkshire. You can see the pride the Black Sheep boys have for their beer, just as the region has for its cricket team.

“So, it is only fitting that this relationship is toasted with Yorkshire’s finest beer.”

Rob Theakston, managing director of Black Sheep Brewery, said: “This partnership brings together two important elements of Yorkshire culture in beer and cricket and we’re proud to be the official beer of the club.

“Visitors there have come to see a pint of Black Sheep as an important part of their match day experience.

“Welcoming Jason, Martyn, Andy and Richard and the guys from Yorkshire County Cricket Club to the Black Sheep Brewery for a special tour and to spend time with beer and cricket fans was a fitting way to toast the new partnership.

“We are looking forward to an exciting summer, which we hope will be a huge success for the region, on the cricket pitch, on the roads of the Tour de Yorkshire, and in the pubs across the county, where drinkers continue to enjoy great Yorkshire beer, brewed in Masham.”

This was posted in Bdaily's Members' News section by Clare Burnett .