Partner Article

HookLogic appoints Vice President, Media Sales, Europe

HookLogic, the global leader in commerce search advertising, today announced the appointment of Paul Dahill as Vice President, Media Sales, Europe, in a newly created role to support the rapidly expanding team across the region.

Dahill joins HookLogic with 15 years’ digital advertising experience in senior roles at AudienceScience, Amazon and AdLink. He brings a wealth of expertise in building global enterprise relationships and boasts an extensive knowledge of the ad technology space. Dahill will play a proactive role in HookLogic’s European growth, leading the team to successfully accommodate increasing demand for commerce search advertising in the region.

Ben Cooper, Managing Director, Europe, commented: “As a well-respected and experienced figure within the digital marketing industry, we are delighted to have Paul join the team. His expertise in advertising technology combined with his experience working with some of the largest brands in the world, make him ideally placed to help lead our media sales business as HookLogic’s European growth accelerates.”

Dahill said: “In the evolving world of ecommerce, paid product listings will soon become a necessity for brands as they endeavour to stand out in an already crowded marketplace. This is an exciting time for HookLogic and I’m pleased to be joining the team during such a key period of expansion.”

Having recently celebrated its ten-year anniversary as an innovator of ecommerce performance marketing solutions in the US, HookLogic successfully launched Retail Search Exchange in Europe. Brands can now instantly drive sales via featured product listings across a network of leading ecommerce sites – putting their products in front of the right consumers at the right time and in the right place.

This was posted in Bdaily's Members' News section by HookLogic .