Member Article

Parker Williams crafts labelling for new Sarson’s range

Following the successful launch of both the relish and chutney projects for Branston, Parker Williams is delighted to announce its latest project with Mizkan Euro Ltd. for its Sarson’s brand portfolio.

As the go-to brand for traditional malt vinegars, Sarson’s has used its time-honoured expertise to introduce a new Balsamic vinegar to their portfolio.

Jo Saker, Creative Director at Parker Williams said, “Reinvigorating an established brand such as Sarson’s within a new category was a great challenge.”

“We were keen to translate Sarson’s familiar visual equities into this extended range to encourage existing customers to try new types of vinegar whilst giving consumers already in the Balsamic vinegar category a reason to buy Sarson’s”.

The new Sarson’s Balsamic vinegar of Modena, will be available at Asda, with other listings to follow.

The speciality range of vinegars will be expanded to include Red Wine, White Wine and Cider Vinegar later this year.

This was posted in Bdaily's Members' News section by Alex Sampson .