Partner Article
Manchester City to negotiate new £80m-a-year sponsorship deal
Manchester City are negotiating a new £80m-a-year sponsorship deal with Etihad.
City are four years into a ten year agreement, which is worth £400m, and are renegotiating the terms of the deal.
Currently the deal is worth £40 million a year to the club and includes sponsorship of shirts, training kits and naming rights to the club’s stadium.
However, City pay the local council £2 million a year for the right to rebrand the stadium which means that it is earning less than most top clubs for its sponsorship.
This was posted in Bdaily's Members' News section by Sophia Taha .
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset