Member Article

BMW Motorrad UK announce partnership with Durham-based social motorcycling app

BMW Motorrad UK has announced a partnership with Durham-based social motorcycling app REALRIDER, offering new BMW Motorcycle owners offered a 12-month subscription to the premium REALsafe service.

In addition to being able to track and plan riding routes, the free REALRIDER app is the first service to offer a passive safety element. Customers will be given a complimentary upgrade to the REALsafe premium service, which allows the app to sense when an accident may have occurred.

If an accident is detected, the app seeks a response from the rider with a series of alerts on their phone.

If no response is received, the app then relays the user’s name, medical information and GPS location to the emergency services who will try to call the rider three times. If there is no response, an ambulance will be dispatched to find and assist the user.

Customers can install the REALRIDER app on their iOS and Android devices then activate their complimentary REALsafe code. The safety monitoring mode can be turned off and on at will.

The company behind the app – REALsafe Technologies – were recently presented the Grand Prix award in the ‘Great Faces of British Business’ competition by the Business Minister Matthew Hancock for their work on the pioneering safety app.

Ian Furse, national sales manager for BMW Motorrad UK, said: “Every year, new innovations in technology and materials make BMW Motorcycles and Rider Equipment safer and easier to use.

“However, we are always seeking new ways to improve the rider experience – which is why we are pleased to announce our partnership with REALRIDER.

“With the REALRIDER REALsafe app, we are giving new BMW motorcycle owners a complimentary subscription to a new social and route-planning app, which also has the potential to improve safety.

“In addition to helping foster community and shared experiences between riders, the innovative ability to automatically call for assistance if the rider is unable to respond comes as a welcome safety net for any motorcyclist.”

Neville Newton, who purchased a new BMW motorcycle through Cooper BMW Sunderland, said: “I consider the REALRIDER app with REALsafe without doubt the most essential smartphone app for every rider, everywhere, every time. It also has to be the most comprehensive cost effective piece of safety equipment available”

Andrew Richardson, REALsafe technologies director, said: “The partnership with BMW Motorrad UK gives us an opportunity to protect a large number of their customers with our award-winning REALsafe technology.

“Not only will it increase the safety of BMW riders, it will give them access to a range of other benefits designed to help them get the most out of their new bike. I’m delighted to be working with the BMW Motorrad UK team.”

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