Partner Article

Videoplaza announces partnership with TubeMogul

Videoplaza, an Ooyala company, has announced a partnership with leading enterprise software company for video advertising, TubeMogul.

The partnership will combine TubeMogul’s platform with Videoplaza’s sell-side programmatic solution, Konnect, to create a premium programmatic marketplace for global brands and broadcasters.

The partnership is telling of a major shift in digital video advertising as flagship brands and agencies continue allocating advertising budgets online. Together, TubeMogul and Videoplaza are building a secure, trusted and transparent programmatic marketplace for TubeMogul’s globally recognised customers to buy high-quality online TV inventory directly, or via private networks from Videoplaza’s customers. Representing more than half of Europe’s top broadcasters, Videoplaza customers now have access to additional income from the highest quality of campaigns that are relevant to their audiences and complimentary to their content, strengthening CPMs and creating a profitable value-add to their sales strategy.

“TubeMogul and Videoplaza are both leading the way for programmatic to become a reality in the new IP delivered TV world,” says Maria Flores, vice president, programmatic for Videoplaza. “TubeMogul has done a phenomenal job creating innovation in this space - their product suite and customer base are a testament to that - and we’re thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens.”

Reports suggest that in 2015 programmatic digital video ad spend will more than triple. Leveraging Videoplaza’s ad serving and management platform, as well as their programmatic tool, Karbon and Konnect, respectively, customers are tapping into the immense revenue potential with programmatic. Having TubeMogul as a partner builds upon Videoplaza’s well established assurance of being a reliable, software-minded partner with enterprise-class service, built for the world’s premium content providers.

“We are thrilled to integrate Videoplaza into TubeMogul’s software,” says Keith Eadie, chief marketing officer of TubeMogul. “Videoplaza is one of the largest premium video ad management platforms in the EU. This integration allows TubeMogul to expand the number of localized, high-quality publishers available to our clients.”

This was posted in Bdaily's Members' News section by Ooyala .