Member Article

Ambassadors Bloomsbury select Samsung voice & data platform

Samsung Electronics today announced that Ambassadors Bloomsbury, has recently installed its unique unified voice & data platform for hospitality, to improve both staff communication and guest Wi-Fi experience as part of the hotels upgrade project. At the same time, the hotel upgraded its in-room TVs to Samsung Hospitality TVs and installed a Samsung multi-function printer to update its back office capability.

Connectivity and quality of the Wi-Fi service available at a hotel can be a significant factor in a guest’s choice of venue. In recognition of this, Ambassadors Bloomsbury wanted to provide first class Wi-Fi access for all guests as well as replacing the internal phone system which had become unreliable.

As a result of its upgrade project, Ambassadors Bloomsbury wanted to replace its aging PABX telephone system, separate DECT radio infrastructure and Wi-Fi network with a unified platform that could combine the functionality of all previous infrastructures into a single integrated solution. The hotel selected Samsung’s single platform voice & Wi-Fi solution because it would reduce the cost of infrastructure support, flatten IT management overhead and improve staff to guest communications.

Graham Long, VP of Enterprise Team, Samsung Electronics UK and Ireland said: “Connectivity is a major part of our everyday lives, so it is important that when people arrive at any hotel that they are able to get the best experience possible. Our offering was a great match for what Ambassadors Bloomsbury wanted to do, so it is great to be able to help the hotel with its upgrade projects, and supply guests and staff with a fantastic experience.”

Samsung single solution also includes ‘Voice over Wi-Fi’ using Samsung smartphones, which provides the hotel with a lower cost and future proofed voice and messaging platform for its staff. Now, with users’ mobile and internal extension credentials fused onto a single device, there is no longer a need to support separate DECT and/or desk phones. Staff can be contacted on a single number and single device regardless of location.

“Samsung have such a broad product range that covers many of the hotels’ requirements from printers, hotel TVs, large format displays, and communications and for an integrator making all these devices work together can be a big issue. Samsung have completed all of this work for us at the R&D and manufacturing stage so we don’t have to, giving us the edge over other product offerings. Samsung also backs us with UK based support which is a critical factor when you are supporting an industry that works seven days a week and 365 days a year.” - Simon Alexander, Managing Director, Hotel Technology Management (htm) Ltd.

“Upgrading our systems has made me realize how poor our service was previously. Our Wi-Fi service for our customers and staff is now accessible everywhere and integration of mobiles into the system has given us a much better and lower cost method of communication with staff wherever they are. This will result in better customer service” – Francisco Ventura, General Manager, Ambassadors Bloomsbury.

The Samsung systems were installed and commissioned by the hotel specialist reseller htm, with many years’ experience in the hotel communications arena. htm had knowledge of the specialist requirements and challenges that could be presented ensuring that the planning, installation, commissioning and after care would be provided without disruption to the business.

This was posted in Bdaily's Members' News section by Samsung .