Partner Article

The Market Creative measures up with Thomas Sanderson

The Market Creative has won a two-way pitch to develop a new advertising campaign for bespoke blinds specialist Thomas Sanderson.

The strategic brand and retail agency has been tasked with conceiving a ‘big brand idea’, which can be applied across all channels. As well as a TV campaign, The Market Creative will be developing press and radio ads, direct mail and materials for events and exhibitions.

The campaign will raise awareness of Thomas Sanderson’s conservatory valet service among new and existing customers, communicating the company’s long heritage and specialist expertise.

The Market Creative worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.

Sue Benson, Managing Director at The Market Creative said: “We’ve had a great start to the year with new business from clients both old and new, and we’re delighted to be reigniting our relationship with Thomas Sanderson. This is an interesting project as their conservatory care and cleaning services are an extension to their core proposition. The work will need to build on the brand that customers have grown to love, while expressing new services and challenging conventions that window cleaners can do the same quality job.”

Natalie Thomas, Marketing Director, at Thomas Sanderson said: “It’s great to be working with The Market Creative team again. We know they understand our market inside and out, but we were looking for some new inspiration too, which they have delivered. We hope the campaign will both excite our existing customers, but attract some new ones too.”

This was posted in Bdaily's Members' News section by The Market Creative .