Former digital agency founder launches Leeds-based Earth Bathrooms

The former co-founder of digital marketing agency Epiphany, Shane Quigley, has launched a new Leeds-based e-commerce business, Earth Bathrooms.

After establishing Epiphany, which was acquired by Jaywing PLC in March 2014 for £18m, the Yorkshire entrepreneur decided to create a new digital venture due to his past negative experiences dealing with client inertia and budget restrictions.

These growing frustrations led Shane to launch his own e-commerce business based on his significant digital marketing knowledge, and hire a team of experts to enter the bathroom industry.

Earth Bathrooms, which is based in Leeds, aims to differ from other companies within the bathroom sector, with a focus on customer service and delivering quality products at low prices.

Commenting on the launch of Earth Bathrooms, Shane said: “Ten years from now, in an era of truly global retail, everyone will be offering similar products at similar prices and it will be good old fashioned customer service that again becomes the true mark of how much you can trust a brand.”

Currently supplying bathroom furniture and accessories, the business is aiming to expand rapidly in the near future, and eventually offer full ranges of furniture and homewares to develop the brand into an all-encompassing home improvements and interiors offering under the more generic ‘earth’ name.

Having launched in January, Earth Bathrooms is already achieved around a 50% month-on-month growth and is receiving positive customers reviews for its excellent service levels.

Commenting on the strategy behind the business, Shane added: “I truly believe in ‘practicing what you preach’ and I relish the challenge of putting my marketing and technology expertise to the test with this new venture.

“My business growth and agency background gives me the benefit of having a broad yet granular view of what works and what doesn’t across a number of e-commerce sectors, as well as a complete understanding of the team expertise needed to make this a success. A lot of companies avoid growing their in house resources due to uncertainty around the required skillsets, and the confidence and knowledge we have to do the exact opposite will be a great competitive advantage.”