Partner Article

Ten Motives Leads the E-Cigarette Sector

Ten Motives, based in Cheshire, is celebrating record growth, propelling the brand to ‘number one position’ as the UK’s leading e-cigarette brand.

With annual grocery store sales in excess of £35million*, and with major listings in Tesco, Sainsbury’s, ASDA, Co-op and One Stop, Ten Motives has greatly increased its turnover and market share. Across the year ending 6 December, Ten Motives sold 4.9million units through grocery distributors, representing a 26% like for like annual grocery sector sales increase in value terms, and a 23% like for like increase in volume sales. Ten Motives also retails direct to the consumer via its own transactional website.

Tony Jones, Co-Founder Director at Ten Motives comments: “Despite competition from rival brands, we have had another landmark year. Both our value and volume sales with our long standing retail distributors are seeing major increases.

“We are forecasting further substantial growth for this coming year. Ten Motives has a robust on-going NPD programme with the continual development of our Cirro brand - a substantial assortment of flavours and the best selling accessory ranges. We will further benefit from the tobacco products display ban as it comes fully into force this month, as well as the continuing consumer movement away from tobacco based products.”

Operating from their head office in Sandbach, and with distribution from Winsford, the company was founded by Directors Tony Jones and Art Devlin in 2010.

Electronic cigarettes, or e-cigarettes, are the evolution of traditional tobacco smoking. Rather than inhaling the smoke of burning tobacco, e-cigarettes use technology to vaporise nicotine-infused water. E-cigarettes allow you to enjoy the act of smoking without the negative and harmful side effects

Ten Motives stock regular, low and high strength refills. For consumers wishing to add variety to their vapour, customers can choose from an extensive range of appetising flavoured refills including menthol, vanilla, grape, and chocolate which are sold under the Cirro brand.

Ten Motives electronic cigarettes and nicotine cartridges have been fully tested by an independent laboratory. All products comply with all relevant trading and medical standards.

This was posted in Bdaily's Members' News section by Zeus PR .