Yorkshire web design agency Impression expand with three new business wins

Yorkshire web design land three new business deals

Impression, a Yorkshire web design agency, has scored big at the start of 2015 after landing a hat trick of new business wins.

The recent success in account wins has enabled the agency to expand the in-house team and transition from a project by project web design agency, to a strategic digital agency.

The adaptation of Impression’s business model has already shown promise as three of the recent business wins have converted into retained clients, who have appointed the agency to manage their online marketing campaigns.

The first account Impression secured of 2015 was Northern Energy, an independent supplier of oil and LPG gas for domestic, commercial and agricultural purposes. The agency was hired to review the energy firm’s online offering, redesign the website and develop a new mobile app which will allow customers to buy fuel and manage their accounts.

The second win is a new scheme for Kirstie Gibbs, who is the senior jewellery buyer for Harrods. Gibbs is launching The Alkemistry, a high-end luxury jewellery brand, and acquired the assistance of Impression to develop a global ecommerce solution and design a digital marketing strategy across multiple channels.

The latest win for the agency, based in Harrogate, is with Fitback, a leading occupational health physiotherapists, which is commissioned directly by Alpro Soya, Morrisons and Red Bull Racing to maintain employee health and well-being.

Impression were appointed to improve the company’s online presence, launch its new digital identity and deliver long-term online marketing support.

Charlie Hartley, managing director of Impression, said “We’ve had a prosperous start to the year; with a surge in new business and all three accounts converting into retained contracts. It’s a big win for Impression as it reflects our shift from a web design agency to a strategic digital agency.

“We have only been able to make the shift by bringing additional expertise in-house. Now we can offer online marketing support, enabling us to deliver digital solutions to business objectives. Looking forward, with the change in our business model which has had a reflection in our client base, by the end of quarter four we’re hoping to have significantly grown the design and development team with several new recruits. It’s a truly exciting time for Impression.”