Julie Mercer of Julie Mercer Beauty Therapy and Alan Coulson, Sales Director, Wood Richardson.
Nick Hill

Wood Richardson make £100k investment into state-of-the-art digital printer

Printing specialists Wood Richardson, based in York, recently invested £100k in a new Versant 2100 digital printer from market leaders Xerox in order to meet growing demand from customers for quick turnaround, small quantity print runs at a competitive price.

The new printer will boost the digital print service Wood Richardson already offers, thus enabling its customers to easily reach deadlines on shorter run print projects, without substituting the quality.

As well as providing customers the options of using a wide range of different paperweights, special finishes such as pearlescent, metallic and textured, the new Versant also prints up to A3 size and can produce personalised items for direct mail campaigns in timeframes as short as 24hrs.

Based in purpose built facilities in York, Wood Richardson was established in 1905 and has been run by the Richardson family since the 1920s.

The firm’s ongoing investment in the latest technology and innovations in print and production machinery combines with the skills and experience of a century of craftsmanship to provide a team of print experts. Dynamic and responsive, the company works closely with a wide range of customers throughout Yorkshire, delivering high quality print and customer service

Alan Coulson, sales director of Wood Richardson, said: “Demand for our digital print service has grown rapidly over recent years and we wanted to add to our existing digital print capability by investing in the very latest technology available. The quality and flexibility offered by Xerox’s Versant 2100 printer means that we can offer customers a wider range of digital options at very competitive prices, helping them to be meet their deadlines on smaller print runs whilst still producing creative, eye catching pieces of print.”

Julie Mercer, a York Beauty Therapist, chose to use Wood Richardson’s new digital service to produce her business cards and a small run of her brochures. She added: “I have used Wood Richardson a number of times and have always been delighted with the service they provide - from the team providing the quotes to the delivery driver. I often need things printing quickly and in relatively small print runs, especially for things like business cards and special promotions, and the new digital service is perfect for this – giving me great quality print, fast. “

Alan continued: “Julie is typical of the type of customer we work for with digital print. Whilst she sometimes needs litho print for larger orders, she also has special one off items that she just needs to get done quickly, but which still reflects the quality of her brand.”

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