Member Article

Creative approach puts law firm in the spotlight.

de Winter PR & Marketing has won another national award after a successful campaign in partnership with North West law firm, Aaron & Partners.

The North West agency caused a stir with a creative campaign for the law firm’s partnership law division, winning them the prestigious ‘B2B Campaign of the Year’ award at the 2015 PRmoment awards.

The campaign used an unconventional approach, employing tactics such as tongue-in-cheek ‘agony uncle’ blogs, tailored media releases on how to handle a business break-up and, most notably, a spoof April Fools app offering inventive methods of partner expulsion.

Scott Hadden, Marketing Manager at Aaron & Partners said: “de Winter really impressed us with its innovative approach to our partnership law brief and the results thoroughly exceeded our expectations.

“The campaign really helped us to raise our profile online and promoted our services to a range of audiences in need of legal advice. We’re delighted to have won another award for the campaign.”

Aaron & Partners and de Winter previously won a Bronze in the Freshest ‘Low Budget Campaign’ category of the 2014 Fresh Awards, and were shortlisted for ‘Best Marketing Campaign of the Year’ at the Modern Law Awards and ‘Professional & Financial Services Campaign of the Year’ at the Northern Marketing Awards.

Hems de Winter, CEO at de Winter, said: “Aaron & Partners challenged us to come up with a creative campaign that would capture the imagination of the its key audiences and help them become the go-to firm for partnership law advice.

“The team thoroughly enjoyed the working with Aaron & Partners on the project and we’re glad that they continue to work with us to help raise their profile across the North West.”

With offices in Chester, Liverpool and Manchester, de Winter has enjoyed significant growth in recent years. It was awarded the accolade of ‘Outstanding PR Consultancy of the Year’ at the industry body CIPR North West awards in 2014, whilst Prolific North ranked de Winter ninth in the North of England.

This was posted in Bdaily's Members' News section by Elle Brunton .