Supa Sofa expand with second showroom opening in Wakefield

Supa Sofa, a Leeds-based furnishing firm, sees continued growth after opening a second showroom in Wakefield.

Established in 2012 by businessmen David Moon and Paul Brown, Supa Sofa has additional plans to expand across Yorkshire with further store openings planned for later this year.

The furnishing firm also conducted a hugely successful Facebook campaign by celebrating the 25th anniversary of US TV sitcom Friends with an event at Xscape in Castleford.

With the newly opened showroom on Dewsbury Road in Wakefield, and an existing outlet on Clarence Road in central Leeds, Supa Sofa’s success is due to the “Aldi effect”, according to David, who believes there is an increase in the consumers demands for quality, but on a budget.

David said: “Just like the supermarket wars, the same philosophy is filtering into home furnishings with households looking for that extra level of value and, like Aldi and Lidl, we’re finding a different perception of value post recession.

“These days people are taking far more care with their pounds, with priorities shifting towards getting more for less and that is where companies like Supa Sofa can really build a successful brand.

“The new store in Wakefield is already proving popular with very high conversion rates for visitors to the showroom. It’s only a short walk from the city centre and it’s also led to the creation of three new jobs with further recruitment planned.

He added: “It’s all about innovating and engaging but doing it with a smile and that’s what we will continue to do from Leeds to Wakefield and beyond.”