Partner Article

New owners signal step change for Jiffy

Cheshire-based Jiffy Packaging last year celebrated its 50th anniversary in the UK. In May 2014 the business was acquired by Airpack, S.p.A, from Pregis Corporation marking a step change in the company’s future.

Jiffy’s new owners have set about the implementation of an investment programme to accelerate the company’s growth and develop innovative new products for new markets.

From their factory and headquarters in Winsford, Cheshire, Jiffy manufactures their iconic Jiffy Padded Bag and Jiffy bubble film as well as a wide range of protective packaging products including speciality foams and bubble laminates.

The company will be announcing a new multi-million pound investment later this year as well as product innovations and believes that they will grow their market share on the back of these initiatives.

Whilst competitors are targeting Jiffy’s market with lower cost, unbranded products, Jiffy is retaining its focus on high quality, performance products.

Speaking about the year ahead, managing director, Max Weller said, “We are working hard at driving sales in core markets and expanding into new ones. To do this we needed to invest in new technology and that’s exactly what we are doing.

“New product development is always key for us and we are constantly looking at product innovation and extension of existing lines.

“The support and investment we are receiving from Airpack is significant and will allow us to achieve our ambitious growth plans.”

This was posted in Bdaily's Members' News section by Diana Stephenson .