Member Article

Country’s first online-only auction for new build homes launches in London

Phase two of the West Drayton Waterside Development in Greater London will be the first set of properties to be sold in an online-online auction for new build homes.

Pioneered by commercial and residential property experts Allsop, who have over 100 years of industry experience, will provide a user-friendly platform and create an online community for the property sector, allowing for a more transparent, efficient and economically viable way to invest in and sell new homes.

Investors will witness the live market place, set the pricing for the product and will be party to the exact incremental increases in bidding, which are usually withheld in the traditional buying process.

Allsop’s Residential Auction Partner, Gary Murphy said “this new service provides a superior route of sale for new properties and will co-exist harmoniously alongside our traditional ballroom auctions.

“We identified a niche specifically in the new build market and felt strongly that there should be a simpler, more transparent, fair, convenient and certain way of investing in new homes.

“Seeing a 100% increase in internet bidding year on year at our live sale rooms we have developed a concept that we believe addresses a proven demand for an online marketplace and extracts absolute best value for both developers and our customers.

“Throughout the process, participants can rest assured that Allsop’s quality of service will be upheld with a live team contactable at any point for assistance.”

West Drayton Waterside is a canal-side development from Clearview Homes poised to benefit from the ‘Crossrail Effect’.

The properties are within a five minute walk of West Drayton rail station where Crossrail services will begin from 2019 providing high speed access across London to locations including Paddington, the West End, Liverpool Street, Canary Wharf and Heathrow.

This was posted in Bdaily's Members' News section by Ellen Forster .