Partner Article

Forensiq Names Mike Andrews, PhD As Chief Scientist

Former Director of Research for DoubleVerify brings 15 plus years of innovation to leading ad fraud detection company

Forensiq, a leading ad fraud detection and prevention company, announced the addition of research, analytics, and data strategist, Mike Andrews as Chief Scientist.

In his new role of Chief Scientist, Dr. Andrews will be responsible for research and development, leading to innovative new approaches in botnet and ad fraud detection and prevention. Andrews will also be charged with facilitating collaborations between industry thought leaders throughout the sector, as well as in academia. Andrews will report directly to Forensiq’s CEO, David Sendroff.

“Mike has an incredible history in the ad-tech industry and is someone who will be a driving force behind Forensiq’s vision. What he has been able to accomplish over the last 15 plus years is second to none, and he will be a tremendous asset to our team as we continue our ongoing fight against ad fraud,” said David Sendroff, CEO of Forensiq. “As the digital advertising ecosystem continues to put a greater focus on transparency, Mike and the Forensiq team will continue to delve into these critical issues and dedicate themselves to finding solutions.”

Andrews has several years of experience in the greater marketing ecosystem, including recent successes for data-driven companies within the advertising technology industry. Andrews served as the Principal Data Scientist at Collective, where he developed its first event-driven scoring engine. Prior to Collective, Andrews worked at DoubleVerify as Director of Modeling and Research, where he built web classification and ad fraud detection systems, including the company’s first botnet identification technology. Mike began his career at Bell Laboratories in 1998 after receiving his Ph.D. in Experimental Physics from MIT.

“I’m excited to join a team that offers an amazing opportunity to practice leading edge data science. Not only is Forensiq disrupting the greater ad-tech ecosystem, but we are actually making a difference in a very positive and meaningful way,” commented Mike Andrews, Chief Scientist of Forensiq. “The ad fraud industry as a whole is changing quickly and we’re creating a team that is the industry’s premier force behind that change.”

This was posted in Bdaily's Members' News section by Forensiq .