Leeds Bradford Airport to undergo first rebrand in over 20 years

Leeds Bradford Airport’s plans for a major redevelopment reached its next stage today with the announcement of a brand new rebrand.

Leeds Bradford’s brand was last revitalized over 20 years ago in 1994, at a time when only less than a million passengers traveled to and from the airport.

Today around 3.3 million passengers fly to 65 direct destinations across 23 countries from the airport, which is considered Yorkshire’s gateway to the world.

The new brand will be launched across the whole business throughout 2015, but the refreshed look has already been incorporated into the airport’s main website.

John Parkin Leeds Bradford Airport’s Chief Executive said: “We are very proud of our heritage at LBA but the time is now right for the airport brand to reflect the recent

investment in our product development, the introduction of exciting new regional partnerships alongside improvements in the airport passenger experience.

“We continue to attract new airlines and routes serving Yorkshire’s business and leisure passengers and our strong brand identity captures the confidence we have in our continued growth and development.’’

The new LBA brand design was created by Epiphany, based locally in Leeds, and followed a competitive pitch with other regional agencies.

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