West Yorkshire Playhouse appoints CHILLI UK ahead of 25th anniversary

Leeds-based agency CHILLI UK will now work with West Yorkshire Playhouse after winning a four-way competitive pitch.

CHILLI will collaborate with West Yorkshire Playhouse ahead of the theatre’s 25th anniversary later this year.

The agency has been tasked with capturing the spirit and the venue’s standing, as one of the UK’s leading producing theatres.

Nick Hallam, marketing director of West Yorkshire Playhouse, said: “We were impressed by CHILLI’s strategic approach, but also importantly that the agency understood and shared our passion for the brand.”

David Whittle, managing director of CHILLI, added: “We’re delighted to be working alongside West Yorkshire Playhouse, this is a big year for the brand and we look forward to helping the company build on its vision for the future.”

CHILLI will start working with West Yorkshire Playhouse immediately.