Member Article

London mouldable glu startup targets £1m in Crowdcube campaign

The world’s first ever mouldable glue, Sugru, is inviting its customers, followers and the public to become shareholders via its crowdfunding campaign on Crowdcube.

With an initial target of £1 million the London-based startup will use the money to support its rapid global expansion.

Invented in 2003 by Irish art student, Jane ni Dhulchaointigh, Sugru is an adhesive that moulds like play dough, sticks to almost anything and turns into a strong flexible rubber overnight. It has already gained over one million customers.

Forbes described this cool British brand as “21st century Duct Tape” and it has now sold 5 million packs in over 160 countries worldwide.

The capital will be used to build consumer awareness of Sugru and support its fast-moving retail expansion in the UK, Scandinavia and the USA.

An extensive roll out of the unique product is already underway across 4,000 stores at major US retailers including Lowe’s Home Improvement and Target.

Founder, Jane ni Dhulchaointigh commented: “We’ve now got over a million users around the world who regularly get in touch to share videos and pictures of their latest triumph, however small. These people have helped us perfect the product and build the brand so it makes complete sense to let them share in the future success of Sugru.”

Luke Lang, co-founder of Crowdcube adds: “With its huge community of fans, Sugru is a natural fit for crowdfunding; it’s great to give these followers the chance to become shareholders and product evangelists.”

You can find more details at www.crowdcube.com/sugru.

This was posted in Bdaily's Members' News section by Ellen Forster .