Xercise4Less invests £4m in new Bradford city centre gym

West Yorkshire’s own budget gym operator, Xercise4Less, is set to expand operations across the region with the opening of a new £1m facility in the centre of Bradford.

Scheduled to be up and running this August, the new site will be the sixth Xercise4Less gym to open in Yorkshire in just over two years, bringing the chain’s total investment across the region to £6m.

Spanning over 29,850 sq ft, the city centre gym will provide a boost to the local economy with the creation of 40 new jobs.

The new site, located on preston Street, will feature several trademark fitness zones including cardio, free weights, combat and a ladies only area, plus a large fitness studio that will cater for 40 free classes per week.

Referred to as ‘the people’s gym’, Xercise4Less’s portfolio now includes 28 gyms across the UK with 210,000 members and is set to launch up to 30 more gyms by the end of the year. The chain operates across the UK in regions including the North East, Yorkshire, North West and the Midlands.

Jon Wright, Xercise4Less chief executive officer, said: “West Yorkshire is the home of Xercise4Less, which makes our opening in Bradford even more special. The demand for affordable fitness across the county continues to increase which provides us with great opportunities to extend our fitness offering to Bradford and beyond.

“Our Leeds, Doncaster, Wakefield, Castleford and Rotherham clubs have all done extremely well and I have no doubt that Bradford will be just as successful.”