West Yorkshire printing firm make £350k worth of investments in new printers

Keighley-based print firm DMP has invested £350k into new printers.

The direct mail specialist has just purchased two black and white and a colour Xerox X1000 high speed, digital laser printers, which are now fully operational at its Keighley headquarters.

This new investment further supports DMP’s Hello Market platform, which offers small and medium sized businesses a cost-effective, online, easy-to-use, versatile personalised direct marketing tool.

In addition, the high speed printer offers varnish and full colour capabilities, which along with DMP’s own direct mail platform, Hello Market, enables the firm to manage growing demand for fully variable, complex and highly personalised jobs with maximum flexibility.

Tony Kemp, DMP’s managing director, said: “Now we can offer spot varnish and security markings, as well as full colour variable data printing, strengthening our already market-leading Hello Market software, (patents pending).”

“Hello Market uses vast data files because every single direct mail piece is unique, including personalised names, addresses, text and tailored images that change in flight. We have the processing and print capability to complete all these jobs on site.”

The investment also has enabled DMP to fully populate its separate Disaster Recovery (DR) site with older and spare printers.

Tony added: “This site now includes backup servers, colour digital printers, guillotines, folding, booklet making and mailing of regular daily communications.

“We couldn’t find a suitable partner to take up our demanding data and digital print loads were we to ever lose our main site through fire, for example. The solution was to invest in our own full DR site.”

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