Wensleydale Creamery launch new luxury ‘Yorkshire Yogurt’ range

The Wensleydale Creamery is launching a new luxury ‘Yorkshire Yogurt’ range, which will be available in supermarkets this week.

Yorkshire Yogurt will break into the growing category, set to be worth £2.1bn by 2018.

The new yogurt is produced using Yorkshire milk and consists of a fruit layer, available in four flavours; strawberry & raspberry, lemon curd, rhubarb & vanilla and toffee apple.

Packaged in pots that aim to highlight the fruit layer, the design also showcases the Wensleydale Creamery’s British dairy credentials displaying the Union Jack flag, along with with four distinct coloured lids to aid shelf standout.

Wensleydale Creamery also launched a new website dedicated to the yogurt range.

The release of the Yorkshire Yogurt range will be supported by multi buy deals plus PR, social media, sampling and competitions with plans to extend the range and formats in the future.

Yorkshire Yogurt (150g) will be sold in Asda stores, with a RRP of 79p and will be supported with a three for £2 launch deal. The yogurts will also be sold through independent farm shops and delis and the Wensleydale Creamery Visitor Centre.

David Hartley, managing director of The Wensleydale Creamery, said: “It’s an exciting time for the brand with the addition of our new yogurts to the Wensleydale Creamery product portfolio. We spotted a clear gap in the market for a luxury Yorkshire Yogurt range with a focus on premium quality and a naturally creamy taste.

“The Wensleydale Creamery is a trusted dairy brand which is renowned for quality and great taste. We are following on from the success of our award winning Yorkshire Wensleydale cheese, and more recently butter, which has been well received by consumers in the wider dairy category. Our research clearly illustrated that consumers desire a luxury yogurt delivering great taste and flavour, without the need to add cream.”