Member Article

An Overview Of Logo Designing Process With Important Tips

Logo designing is a highly challenging and crucial phase when it comes to branding of your corporate identity at the global level. It lays the foundation of your business popularity and ensures its success in the online marketplace.

Every experienced designer understands the importance of logo for all types and sizes of the enterprises around the globe. He uses several tactics and process for effective logo designing to ensure fruitful outcomes in the business. Logo creates visual identity of any brand or the business and always plays a very significant role. It creates the first impression of your brand in the mind of the future customers. It is a unique symbol that describes everything about values, mission and objectives of the businesses operating across the world. In fact, it holds a special place as far as the brand identity is concerned.

Logo has a different meaning for diverse people, but the objective of designing it is same for every brand. For general audience, logo is just a simple image that reminds them about the company; clients consider it as an important symbol that helps to recognize their brand and for designers it symbolizes a challenging task of putting the clients’ ideas into a graphic. In today’s evolving market trends, logo designing acts as the first step towards marketing your product, services or brand. So, entrepreneurs and the designers must take this process seriously for the future benefits of the business.

Process of designing the logo effectively :

Most of the newbie designers think that the task of creating a catchy, unique and simple logo according to the clients’ ideologies is so difficult to accomplish. If they take standard process into consideration, then this task will become quite easy.

The process of designing the logo in an efficient and effective manner constitutes several steps that have been outlined below:-

♦ Brief about the design : First step that must be considered by the designers during logo designing process is to know about the design briefly. The designers must conduct an interview and ask several questions about their design requirements briefly.

♦ Market research : After knowing design brief, second step the designers must follow is to conduct market research by focusing competitors and industry. Solve the problem first and start the design later.

♦ Refer the successful designs for innovative ideas : Third step included in this concerned process is to refer the successful designs for getting innovative ideas and to design the logo that complies with current style and market trends.

♦ Sketching and developing concepts : The next important step that designers must add in the process of logo designing is sketching and developing new concepts for making improvements in the design. Sketching is a good and an easier way to boost your imagination.

♦ Revisions : Fifth step after completing sketching is to revise the design and improve the logo as per requirements of the clients. It helps to provide the utmost customer satisfaction and for building the long-term relationship with them.

♦ Logo Presentation : The next step covered in this designing process is logo presentation. The designers must present the best and customized designs of logo to the clients. High-quality presentation plays the most important role to get your design approved by the clients.

♦ Deliver the designs and support customers : The final step used for completing logo designing process is to deliver designs to the clients in appropriate files and provide them support as needed.

Tips that help design perfect logo effectively

• Go for a professional and experienced web designer • Determine image and value of the brand • Color combination must be used wisely • Be unique as well as creative • Choose the appropriate font size

Characteristic of an effective and standout logo design

An effective and standout logo design consists of the following characteristics:-

• Unique • Simple • Timeless • Appealing • Versatile • Memorable • Appropriate

The above-highlighted steps and tips are very helpful for carrying out logo designing process smoothly and effectively. For making your business globally recognized, opt a logo that is unique and capable of representing your brand worldwide.

LogoDesignsStudio is a company of world repute which offers remarkable logo design services to various firms across the globe. People’s memory and perception of a brand has a lot to do with its logo and therefore, a fair amount of time and effort must be put in the logo design.

This was posted in Bdaily's Members' News section by LogoDesignsStudio .