Seven Dials to house two new fashion brands on Monmouth Street

Two new brands are set to move into Seven Dial’s Monmouth Street.

Club Monaco, an international fashion and lifestyle brand, will be located opposite the Mercer Street Hotel and joins the recently opened menswear brand, Natural Selection, this October.

Club Monaco has taken an almost 2,000sq ft store at 35-37 Monmouth Street, trading over ground floor and basement levels. The brand will be bringing all of its fashion offerings and accessories to the specially designed store for Seven Dials.

Club Monaco currently has four standalone stores in London, this will be the brand’s 5th store.

Natural Selection, opposite to Poste Mistress and LOFT Design By…, on Monmouth Street, makes its UK standalone store debut at 46 Monmouth Street in a 603 sq ft store over two levels.

Specialising in Menswear, the store is the only location where the brand’s full ready to wear clothing line is available.

Monmouth Street already features the UK flagship store for French beauty brand Caudalie. Also, fashion retailer Loft Design By… and Macaron specialists, Pierre Herme, both joined Seven Dials in the past year.

Seven Dials houses over 150 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 cafes, restaurants, bars and pubs.

The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, including the UK headquarters of Facebook, Seven Dials is a unique retail and leisure destination in the heart of London.

Sam Bain-Mollison, head of group retail strategy and letting at Shaftesbury Covent Garden, said: “These are fantastic additions to Seven Dials’ line-up of the very best brands from around the world and are going to be a great success. They are also a very strong endorsement of Seven Dials’ position as the place to be in the capital for exciting brands.”