Partner Article

ElectriQ Plugs Into The Appliances Market

ElectriQ, has announced its arrival onto the appliances market, and is ready to take on big-name competitors with a unique proposition of high quality but accessibly-priced appliances, air conditioners and gadgets.

The brand boasts more than 100 home electrical items in its range – including everything from cooker hoods to air purifiers, juicers to halogen ovens, and more - and prides itself on offering products of similar – and often higher – levels of functionality, design and durability to big name appliance brands, but at significantly lower prices.

Existing stockists of ElectriQ products include AppliancesDirect.co.uk, AirConDirect.co.uk, BHS Direct, Amazon and Tesco, and the brand is looking to double its portfolio and product range by 2016.

Managing director Victor Stoica comments: “During a trip to China I noticed that most of the big brands’ appliances were being manufactured in the same factories. I got talking to the factory owners and was able to buy the same or very similar products that I could then offer to customers without adding on a premium for having a popular brand’s logo.

We don’t have massive advertising campaigns and we have a very small workforce meaning we can give amazing value to retailers and then in turn customers. We only choose the best possible products from the best factories meaning you’ll always get the best quality for your money.

I really admire companies like Aldi, who, rather than focusing on popular brands know that the same products can be made or sourced cheaper and at the same quality, but for a much lower price. This is how I’ve built the business model for ElectriQ and it’s working really well so far.

“We pride ourselves on the level of quality, value for money and variety of products we are able to offer within the ElectriQ range. Our aim is to create products which not only satisfy the customer’s needs and reduce their costs at the point of purchase, but also ensure we are delivering on our promise to create a greener world, and cut their energy bills and carbon footprints.

“We’re consistently adding to the product range and looking for even more innovative ways to offer value for money, so we feel the future looks bright – and we’re determined to achieve not only increased sales but also even more variety for our customers by 2016.”

For trade enquiries and to find out more about stocking the ElectriQ range, please contact via the ElectriQ.co.uk website.

This was posted in Bdaily's Members' News section by Gemma Eccleston .