Mammoth vows to beat off copy-cat designs
The managing director of Mammoth Technologies, John Tuton, says copycat designs are an increasing problem in bed the industry. He says the company has successfully, and will continue to, vehemently defend its IP against rival copy-cat designs and technology from other bed companies and distributors.
The company said several suppliers have tried to replicate its market position since it entered the industry with its collection of mattresses, which feature ‘exclusive to Mammoth’ advanced medical grade foam.
John Tuton said: “The company comes from a position of healthcare – an industry that focuses on innovation to ensure the best experience and care for the patient - and it’s an approach I believe the bed industry can benefit from. Instead of copying rivals, we should be investing in R&D to bring the best sleeping experience to the end-user – that is certainly our aim.”
Mammoth launched into the UK trade market in 2008 and was spearheaded by dynamic thirty-something entrepreneurs John Tuton and Mike Nash from The Foam Company. The pair collaborated to take Mammoth’s original mattress for athletes and people suffering from injuries to the wider consumer. The company has seen a huge growth in the past three years for its niche, clinically proven-to-enhance sleep, specialist mattresses. Since the beginning of 2013, the business has grown 135% on independent accounts and 125% on nationals.
John said: “To my knowledge, we’re the only mattress company in the UK industry that has actually clinically tested our products and has healthcare endorsements. It’s an approach that forms a fundamental element of the wider healthcare industry.
“Another key point is, we work very closely with our key retail customers. They know what consumers need. For example, we created a mattress with Furniture Village to fill a specific gap they had and Mammoth launched the Pocket Hybrid 2000 – a luxury mattress that fulfils the need many of our retailers had for a high-end product.
“Mammoth has worked hard to develop distinctive branding which is now widely recognised by consumers and can be found in stores ranging from Selfridges to AHF, Furniture Village and through a number of leading independent retailers.
“So far we’ve had one national retailer who infringed copyright laws, we’ve stopped one manufacturer from producing a copycat product and an independent for breaching our marketing imagery”We’re passionate about our products, and innovation, and that’s why we’ll confront anyone that tries to copy our work. Like the healthcare market, It’s time to drive the industry forward through innovation and proper product performance testing, not de-valuing it.”
This was posted in Bdaily's Members' News section by AKA PR .