The Entertainer set to open Flemingate store in Beverley

Wykeland Group has announced The Entertainer, the UK’s rapidly gorwing multi-channel high street toy retailer, is to open a 5,200 sq ft store at Flemingate, Wykeland’s 162,561 sq ft retail and leisure development in Beverley.

The Entertainer, which will be located opposite Debenhams, is scheduled to open in October.

Joining The Entertainer is Costa Coffee, which is taking a 1,500 sq ft café next to Zizzi and also set to open in October.

These brands add to those already announced for under-construction Flemingate, including H&M, Outfit and Debenhams’ 40,000 sq ft new concept store. Flemingate also has a 500-space multi-storey car park, and Zizzi has signed as the first restaurant brand.

Dominic Gibbons, managing director of Wykeland Group, said: “The strategy for Flemingate is to establish a first class, modern shopping and leisure destination. The addition of nationally-known brands such as The Entertainer and Costa is another key step in achieving that vision. Both are highly regarded brands that will appeal to Flemingate’s extended catchment.”

Gary Grant, founder and Managing Director of The Entertainer, added: “Flemingate is a very exciting prospect for The Entertainer, and Wykeland’s vision to create something quite distinct in the catchment area really stands out. We are in an ideal position in the scheme and are looking forward to opening what will be a key store in our expansion in the region.”

According to research by CACI, Flemingate will increase Beverley’s market potential by 60%, providing consumers with a compelling, easy to reach offer that combines retail and leisure to extend Beverley’s already strong offer.