CHILLI UK completes West Yorkshire Playhouse redesign

Leeds-based brand design agency CHILLI UK has completed redesigning the creative identity of West Yorkshire Playhouse.

The Playhouse is launching its new rebrand along with the announcement of a new autumn line up.

CHILLI, which collaborated with West Yorkshire Playhouse ahead of the theatre’s 25th anniversary later this year, was tasked with capturing the spirit and the venue’s standing, as one of the UK’s leading producing theatres.

The marketing investment featured the Playhouse installing a new box office system and relaunching the website, which now enables theatre-goers to book tickets for this season’s biggest shows, as well as a new Playhouse logo and full range of marketing collateral.

David Whittle, managing director of CHILLI, said: “We’re delighted with the new creative brand as the iconic Playhouse announces a new season line up, as it perfectly captures a unique look and feel, which showcases the storytelling, collaboration and the inclusive nature of the West Yorkshire Playhouse. It was vital that the brand review really captured how the WYP enriches the lives of so many people.”

Nick Hallam, marketing director of West Yorkshire Playhouse, added: “CHILLI really captured the essence of what the Playhouse is all about and the new identity and collateral has given us renewed confidence in what we are all about – the home of incredible stories.

“This is what makes West Yorkshire Playhouse such a powerhouse and with a fantastic new creative identity to launch our new autumn season I’m sure our audiences will find a real vigour to Playhouse productions.”