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Ena Shaw Home expands furniture collection

A St Helens furniture store has expanded its collection to include the launch of a new department as it seeks to take a greater share of the modern shopper audience.

Ena Shaw Home, based on Duke Street in St Helens, launched its Studio Living collection a month ago – the first time the store has had a dedicated contemporary area aimed at younger, more fashion conscious customers – and the new direction is already starting to return results.

Keith Barlow, store manager, said: “There has been a marked shift in customer demand in the furniture industry, with an ever-increasing demand for modern pieces which are high quality yet also affordable. This demand is being driven predominantly by a younger, more trend-conscious audience who want leading edge design at great prices.

“Studio Living is all about offering customers something new that perhaps they could have previously only found online or at an out-of-town retail park. Ena Shaw Home has a proud history in St Helens town centre and we are always striving to ensure that we offer customers as wide a range as possible.

“Studio Living is already starting to attract more trend-led, younger shoppers, and we’re optimistic that this will continue.”

The new collection, which includes accessories and occasional furniture as well as sofas, beds and dining furniture, is housed in a 1,000 sq ft zone on the first floor of the store.

To celebrate the launch of Studio Living, introductory prices are on offer for all items for a limited time only.

For more information about Ena Shaw Home, visit www.enashawhome.co.uk or call 01744 731 333.

This was posted in Bdaily's Members' News section by Ena Shaw Home .