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BuzzCity reveals digital lifestyle trends of mobile consumers

BuzzCity’s latest global quarterly report on internet and surfing trends reveals smartwatches, tablets and smart TV’s are on the rise while mobile use remains constant

Leading global mobile advertising network Buzzcity has released new research from its latest global report into the digital consumption habits of mobile users around the world. Findings show that mobile devices remain central to consumers’ internet experience, with 83% of global online users preferring to surf with their mobiles - a slight decline from 2014’s figure of 86%. One of the reasons for this is the growth of tablet (12%) and smart TV (10%) usage. Mobile usage is expected to be further diminished by smartwatches in the coming year.

Furthermore, PC’s and laptops still remain significant devices for internet access, with 12% still using these to regularly access the internet, although there has been a decline in the demand for these devices (from 22% in 2014 to 15% in 2015). One in ten respondents also access the internet with smart TVs, and demand for these has doubled in the last year - with 12% of people wanting to buy one “in the next 6 -12 months” compared to 6% in 2014.

BuzzCity also investigated how smartwatch devices are most commonly used by early adopters, as the rise of smartwatches have impacted the marketplace already throughout 2015. Ironically, initial research findings show the original function of the watch – to tell the time – is relegated into 5th place.

Top 5 uses of Smartwatches: July 2015

1. Control music (22%)
2. Monitor incoming texts, mail and social media (20%)
3. Screen calls (17%)
4. Receive information updates or alerts for lists, schedules, weather and stock updates (16%)
5. Tell the time or set alarms (15%)

Dr KF Lai, founder and CEO of BuzzCity comments, “ The increasingly multi device experience that the internet brings will put continued pressure on brand marketers and content developers to acknowledge changing factors, such as browsing habits and how each device is used, and regularly adapt their marketing content to each device. Content marketing strategies will need to take these trends into account.“

“It is also worth emphasising that strategies will need to be mobile first which generally, scales content creation up, rather than down.”

The full report can be accessed here: http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Vol-5-Issue-3.pdf

This was posted in Bdaily's Members' News section by BuzzCity .