Former digital agency founder leads Matalan’s new online-only home brand

Leeds-based entrepreneur, and former Epiphany co-founder, Shane Quigley will be leading a new, online-only home brand launched by Matalan, called Matalan Direct.

Matalan Direct, a subsidiary brand of Matalan Retail Ltd, will operate as a separate online establishment that will offer furniture and larger home items outside of Matalan’s existing accessories range.

Initially launching with bathrooms and bathroom furniture, the Matalan Direct range will further expand into a complete home furnishings and improvements destination.

Based in Leeds with over 40 members of staff, the company is set to create more jobs in the city as the team of dedicated in-house professionals grows.

Jason Hargreaves, managing director of Matalan, said: “We are looking to cater for Matalan’s existing 12.5m customer base who are already highly engaged by the brand’s successful and fast-expanding homeware offering. Matalan Direct feels like a very natural expansion for Matalan and its positioning will complement our ‘Made for Modern Families’ proposition and offer customers the quality that they have come to expect from us.”

“By opting for an online platform, Matalan Direct will be able to offer an ever-expanding range of products without the restrictions of in-store on-boarding constraints. Our target is to give customers maximum choice and convenience whilst remaining affordable which is why our range will retain our value price point but will also offer options to suit any budget.”