Daisy Group edges closer to £1bn ambition with latest acquisition

Telecoms and internet solutions company Daisy Group has acquired Phoenix IT Group, broadening its services and drawing the organisation closer to its goal of becoming a £1bn company.

Following its acquisition by the Lancashire-based firm, Phoenix is aiming to strategically complement Daisy’s growing businesses with a wider portfolio and enhance its standing with system integrator partners.

Daisy Group’s founder and executive chairman, Matthew Riley, said: “Throughout our development it has been important that Daisy continues to evolve in line with market dynamics and alongside the specific needs of customers in a rapidly changing marketplace.

“The worlds of unified communications and IT services are rapidly converging and our customers and partners are asking us to provide a broader range of services under one roof.”

Matthew added: “For the last decade we have been consolidating the fragmented market and the acquisition of Phoenix is evidence of Daisy’s intent to provide its customers and partners with a truly holistic, market-leading service.”

By acquiring Phoenix, Daisy has extended the scale and range of its white-label offering within its Partner Services division. Daisy believes the move makes it the UK’s first scaled provider of unified communications and IT infrastructure managed services, pushing the Nelson-headquartered firm closer to becoming an organisation with a £1bn revenue.

Neil Muller, the CEO of Daisy Group, said: “Through a combination of Daisy’s strength in networking and unified communications and Phoenix’s heritage in IT Services - including highly secure and available systems and data services - we believe the enlarged group will occupy a unique position in the market.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →