Partner Article

Weborama’s audience-driven platform incorporates Digital Element technology

Industry-leading IP geolocation technology deployed to enhance global online audience segmentation and targeting capabilities

Digital Element, the leading provider of IP geolocation technology, today announced that European data specialist, Weborama, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve audience segmentation and targeting accuracy.

Weborama has integrated Digital Element’s IP geolocation services into its Audience Manager and Campaign Manager modules, in order to offer clients postcode-level segmentation and targeting capabilities, ultimately improving the granularity, relevance and performance of their digital marketing investments.

“We have seen very good results since implementing Digital Element’s technology within the Weborama platform. Their IP geolocation data has enabled us to greatly improve audience identification and targeting accuracy, positively impacting customer knowledge and campaign performance for our clients,” explained Antoine Saglier, Product Marketing Director at Weborama.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We are excited to be working with Weborama to enhance their data management platform with more accurate and granular IP geolocation data,” commented Elena Vega, Digital Element’s Business Development Director, Southern Europe. “NetAcuity Edge™ will provide the insights they require to deliver highly targeted, relevant advertising that really connects with consumers, driving response and ROI.”

Weborama joins Digital Element’s other high-profile advertising platform clients including Microsoft, AdBlueDigital, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

This was posted in Bdaily's Members' News section by Digital Element .