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Boosting Retention Rate of Your Game

Game performance matrices: They are highly dependent on the user retention rate. In fact, the revenues a game app for mobile devices is capable of generating is proportionate to the app’s ability to retain the interests of users. Unfortunately, keeping a high retention rate is something many game developers have considerable difficulty doing.

Games are truly profitable when their user retention rates are high. However, gaining a good retention rate is more difficult than one might imagine. For instance, new app developers who manage to muster up a user retention rate of roughly 7 percent should be thrilled. It is very difficult in this digital age to keep users engaged over an extended period. There are methods for boosting retention rate, however, as we’ll explore more here in greater depth.

Announcing App and Update Releases

You’ll need to do plenty of pre-launch marketing to ensure the success of your mobile application. Generating a certain familiarity with an app before it is even released is key to getting users to, not only download the app, but to keep it installed on a device for a longer period. Establishing anticipation before app release helps in actually increasing user retention numbers. Likewise, when planning an app update, creating a buzz about it before you do will also keep your users interested in what your game has to offer in terms of entertainment.

Get Cohorts with Android Games

Android apps are popular, so you’ll definitely want to make your game available in this platform. You can then rely on the gigantic pre-existing Android base in order to make your mobile app easier to discover. What’s more, as an Android app, the application will have a larger appeal to a bigger group of users and their cohorts. Even better, with multiple users and cohort groups, you’ll have multiple methods for appealing to the users and maintaining their interests. Take for example the outrageous success of games like Flappy Bird as an indication of what is possible through an Android app platform.

Level & Difficulty Meter Optimization

The more levels of difficulty you have the greater the audience appeal. You want as many members of your audience to make use of your app as possible. If a game is too difficult to play, you are guaranteed to have ultra low retention numbers. But let the app have an easy, medium, and hard level and watch how many users you retain. With easy levels, you can attract neophytes, and with the upper levels, you can keep loyal players engaged.

Gamer Interaction

As per information revealed by Apptentive, you can up your user retention 100% by ensuring you interact with them. How can you interact with all your gamers? Respond to the comments they share in the apps store. When a user takes the time to make a comment, it means they are using your app and it’s a higher level of player engagement. If you communicate with your players, you benefit.

This was posted in Bdaily's Members' News section by Artem Iashin .