Sheffield United gearing up for next season with new sponsorship deal

Sheffield United are gearing up for the 2015/16 season with the signing of a new sponsorship deal with Winchester Car Sales.

The new partnership with the local car dealership, based on Herries Road South, has seen a new dugout and specially-designed seats installed at Bramall Lane.

As part of the sponsorship, both the dugout and seats feature the Winchester Car Sales logo.

Trading since 1996, Winchester Car Sales is a family-run business headed by directors Tajinder Singh and Harminder Bains, both long-term supporters of the Blades.

Tajinder said: “We are extremely proud and delighted to be partnering with Sheffield United.

“Being lifelong Blades fans, it’s a dream come true to see our company logo at Bramall Lane, and at the same time knowing we are assisting a club which is close to our hearts.

“By associating ourselves with such a world famous name the partnership will enhance our profile on a local, regional and national level. We hope that Winchester Car Sales becomes the first name that people in the Sheffield City Region turn to when looking for quality, affordable used cars.

“We have really enjoyed interacting with Blades fans over the past 12 months, something we hope to do even more of this season, and we hope that this is the start of a long-term relationship with The Blades.”

Paul Reeves, Sheffield United head of commercial, added: “I’m delighted to announce yet another new local business partner for Sheffield United.

“We are thrilled to get Winchester Car Sales on board. This modern and exciting partnership represents another great example of a local business supporting the football club. The sponsorship has enabled the Club to get stunning brand-new seats installed along with custom built home and away dugouts at Bramall Lane.”

Winchester Car Sales attended the Blades 125th anniversary dinner, and were invited on stage with Kell Brook to present the award of United’s greatest ever player to Tony Currie, and also sponsored the Young Player of the Year Award, won by Louis Reed, at last season’s end of year awards.