Partner Article

3 Times Your Blog Sucks

Today running a blog is both prestigious and profitable. The more people want to hear from you or to own whatever you have to offer, the higher are chances of landing a tasty sum on your bank account.

However, many blogging enthusiasts have no idea how to develop a solid platform providing consistent content that is of use and interest to the audience. Even if your topic is super-popular and if your internet writing style is duper-awesome, poor design, usability and performance of your blog might repel potential clients away from your product, your content marketing efforts, and your glitch website engine. Well, it’s time to collect yourself!

You know monkey about your target audience

Alma Mater of any blog is a perfect understand of who your potential readers are, what are they interested in, what do they want and – now, it’s absolutely key! – how exactly can you solve their problems, entertaining with proper reading material in the process.

Haven’t you any idea who is your reader? Man, your blog sucks. Fix it ASAP, or you’re just wasting money on keeping your domain name valid. Try Google Analytics, at least, track the keywords, or better learn the essentials of website development and e-marketing before you actually launch a commercial blog.

Too much advertisement

Let’s be honest, no one creates a blog for the sake of giving out stuff for free. Every blog ends offering goodies to its readers, rolling commercials, and trying to make money covering the entire thing up as “content marketing”. True, but that’s the way it is, and your readers understand it.

But if you start filling each vacant pixel of your blog with a hellton of ads, even the most die-hard subscribe to your blog will fall into apathy, even the most true-blue reader will merely leave for good.

Therefore, find the golden between raising money online and respecting the people reading your blog and visit your website, because, well, it’s their time spent at your website we’re talking about. So make it worth visitors’ while.

Your copy stinks of clichés

Aren’t much of Hemingway type of blog-owner? Then, make an effort to learn at least the basics of internet copywriting and content marketing! Man, today they say it’s “new SEO”, so do your best preparing really captivating and relevant (r.e.l.e.v.a.n.t.!) materials for your audience to dig in. You know, a person spend three seconds to decide whether she’ll read an article or leave it, and your blog, be.

That’s why you must first spend weeks to find out about what your readers are interested in, what are their likes are, what they would love reading about, and then you must send two times more time thinking of comprehensive content writing strategy.

You have to show some style, yet nothing mind-grinding. You have to show some witty phrasing, yet nothing that looks like a 150-word passage consisting of… a single efforts. Leave your literary efforts to yourself and use plain language and phrases that resonate with you audience.

Plus, update your blog at least three times a week, use actionable topic-related CTAs and encourage, e.n.c.o.u.r.a.g.e., ENCOURAGE your audience to interact, make actions, order all those goodies you have in store for them, check out other blog posts and, finally, share your posts in social media.

At the end of the day, commit to UI and UX of your audience, and it will commit to your sales scaling up. True.

About the Author:

Stacy Green is an expert copywriter and consistent content marketer. In her free time Stacy assists students at the website http://customessaysonline.org/ doing the best she can to shed some light on such issues as MLA paper format and self-editing, which is sometimes harder than writing a sales copy for Marks & Spenser.

This was posted in Bdaily's Members' News section by Nicole Jean Wells .