Partner Article

London borough hosts probably the best advert in the world

Two of the world’s most famous Danish exports, former Manchester United goalkeeper Peter Schmeichel and Carlsberg lager, have come together for an upcoming advertisement filmed by FilmFixer, a Southwark-based production company.

Beddington Park in the south-west London borough of Sutton played host to the three-day shoot in June.

The advertisement shoot was arranged by FilmFixer, which manages Sutton’s Film Office.

Cllr Jayne McCoy, Chair of the Housing, Economy and Business Committee at Sutton Council, said: “Using our borough as a filming destination is a great way to pull in investment at a time when we face unprecedented budget cuts. It was a real coup to attract Carlsberg with Peter Schmeichel to Sutton and it certainly created a buzz in the area when people saw him in action.”

The production company made a donation to the local children’s centre to compensate for any disruption, which has been spent on children’s activities during the summer holidays.

FilmFixer Director, Karen Everett said: “We were delighted to welcome a big-budget shoot such as this into Sutton – where Beddington Park proved to be the ideal location. It was a big production of 200 crew over three evenings, and there was a lot to manage.

“We’re really pleased the shoot went so well – demonstrating that Sutton has what it takes to host big productions. Also showing that good management ensures residents benefit from the filming going on in their neighbourhoods.”

FilmFixer manages filming access across the breadth of London’s settings – from iconic landmarks to hidden gems. Its committed, creative team negotiates across all control requirements, from parking, road and property access to resident outreach.

This was posted in Bdaily's Members' News section by Ellen Forster .