Partner Article

Arsenal announce sponsorship deal as new season kicks off

Arsenal FC have appointed Betfair as its official betting partner.

The betting exchange will become the North London club’s official betting partner in Europe, excluding the UK, Ireland, Italy and Russia.

Betfair branding and hospitality will be displayed at all domestic games played at the Emirates Stadium. The club’s players will also participate in promotional campaigns.

Arsenal’s chief commercial officer, Vinai Venkatesham said: “We are delighted to be partnering with Betfair and welcome them to our family of commercial partners,

“We look forward to working together to further engage with Arsenal supporters in Europe and provide them with access to Betfair’s innovative products and services.”

Stephen Mault, the head of media, PR and sponsorship at Betfair, added: “We are thrilled to announce our new partnership with Arsenal. We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”

This was posted in Bdaily's Members' News section by Ellen Forster .